| Business Metrics | Week |
Week |
% Change | ||
| Conversion Rate: Global | 7.90% | 9.90% | -20%  |
||
| Conversion Rate: First Time Visitors | 8.50% | 10.60% | -20% |
||
| Conversion Rate: Repeat Visitors | 6.30% | 8.00% | -21% |
||
| Cart Abandonment Rate | 42.60% | 52.30% | -19% |
| Marketing Metrics | Week |
Week |
% Change | ||
| Conversion Rate: Keywords | 24.40% | 29.90% | -18% |
||
| Conversion Rate: Emails | 18.10% | 16.20% | 12%  |
||
| Conversion Rate: Affiliates | 24.50% | 31.50% | -22% |
| Site Metrics | Week |
Week |
% Change | ||
| Average Session Length (pages) | 3.90 | 4.90 | -20% |
||
| Average Session Duration (min) | 2.60 | 3.30 | -21% |
||
| Average Page Display Time (s) | 1.60 | 2.10 | -24% |
||
| Average Page Read Time (s) | 25.20 | 31.40 | -20% |
||
| Average Connection Speed (Kbps) | N/A | N/A | N/A  |
| About the Fireclick Index |
The Fireclick Index was added to Fireclick's comprehensive web analytics solution in 2003. Fireclick users have access to over 30 key metrics across a number of different segments. Our customers use the Fireclick Index on a daily basis to observe industry trends, and get a complete picture of how their online businesses are really performing relative to their peers. The ability to objectively analyze marketing, merchandising, site traffic, and performance metrics in this context is crucial to the success of any web analytics program. The Fireclick Index is compiled from the live statistics of participating Fireclick customers. All data is treated anonymously, and participation is completely voluntary. To learn more about the Fireclick Index, or any other Fireclick services, call us at 952.253.1234 or [email] us today! |